Can I use Connect if I'm not using Activate?

The short answer is yes.

Connect gives you deep in-app analytics, full attribution data across all networks via our partnership with Kochava, push notification management, and sophisticated location analysis in a single tool.  All of that functionality exists completely independent of our advertising products.  

If you are using Activate, Connect provides fantastic targeting data that will make it more effective.  Think of the two products as adjacent office towers with a bridge between them.  They are independent but mutually reinforcing and you can send as much or as little data from one to the other as makes sense for your business.

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